Producer Perspectives: The New England Farm to Institution Market [Report / Guide]
At a glance
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Presents findings from a survey of 220+ New England producers about selling food to institutional markets
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Compares producers who currently sell to institutions with those interested but not yet participating
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Explores how institutional markets fit into overall farm business models, including direct and intermediary sales pathways
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Identifies motivations such as stable demand, community relationships, and reduced marketing costs
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Documents persistent barriers, including pricing, seasonality, volume alignment, food safety requirements, and administrative complexity
Why this matters
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Institutional markets offer real opportunities for some producers — but they are not a fit for everyone
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Grounding decisions in regional data and producer voices helps set realistic expectations and reduce costly missteps
Who this is for
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Farmers and fishers considering institutional markets
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Producers already selling to institutions and looking to scale or adjust
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Institutions, service providers, funders, and policymakers seeking a clearer picture of producer realities